With the UK’s new restrictions on advertising "Less Healthy Food & Drink" (LHF) products set to come into effect in October 2025, many hospitality brands are rightly asking: what will we still be allowed to say, promote or even show online?

That’s why we’re excited to sponsor and participate in an upcoming industry panel hosted by Trapeze Media, taking place on 10 July in London. This event brings together senior voices from the Food and Drink Federation, paid media experts, and brands navigating the same challenges you're likely facing right now. It’s designed to provide clarity, strategy and confidence ahead of the changes to come.

Why We’re Getting Involved

At Rodan, we help businesses make smarter decisions using data, AI and behavioural insight. Regulation always creates two kinds of opportunity:

1. For challenger brands and health-conscious operators to position more clearly in the market

2. For established brands to adapt creatively and measure what’s working in a more restricted digital space

We see our role as helping both sides of that coin. It’s not just about what you can’t do after October, it’s about how to keep growing while working within new rules.

What We’re Bringing to the Table

For attendees of the event, we’ll be offering a free insights report, developed exclusively for hospitality marketers looking to understand how consumers discover food and drink brands in 2025.

This resource will draw on digital behaviour trends, search/social data and platform changes to answer questions like:

• Where are people discovering brands like yours today?

• What’s working in a post-HFSS ad world?

• How do ‘healthy’ and ‘less healthy’ categories differ in digital attention?

The report is designed to be practical, digestible, and immediately useful for those running paid campaigns, building first-party data strategies, or navigating the ambiguity around brand vs. product messaging.

Join Us There

If your brand runs digital ads, relies on product-led campaigns, or simply wants to futureproof its marketing in the face of change, this is a must-attend session. There will be time to ask questions, network with peers, and leave with a clearer plan for what’s next.

We’re pleased to support an event that balances sharp insight with practical advice, and we’re proud that proceeds go to Only A Pavement Away and The Licensed Trade Charity.

See you on 10 July at Bloomsyard Regent’s Place. Get your tickets here today.