# Data governance for ecommerce
Ecommerce holds more personal data per pound of revenue than almost any sector. Rodan governance toolkit with a DTC and ecommerce overlay.
Rodan · Ecommerce & DTC

# Sprawl, not one big system

       Ecommerce holds more personal data per pound of revenue than almost any other sector, spread across 20+ SaaS vendors.

       Storefront, payments, marketing pixels, analytics, fulfilment and AI agents each add lawful-basis, consent and transfer questions. The risk is sprawl, not a single ERP.

## Five ecommerce-specific rules

- **Consent is an asset:** track lawful basis per channel. A smaller clean list outperforms a large contaminated one.

- **Pixels are data sharing:** Meta CAPI and Google Enhanced Conversions need privacy notice coverage and real consent gating.

- **Cross-border by default:** US tools need valid transfer mechanisms logged per system.

- **Retention has a revenue dimension:** stale records poison LTV, repeat rates and cohort maths.

- **Classify before you connect AI:** an LLM with Shopify access inherits every customer record in it.

## Free Shopify margin audit

       Short data-quality check on margin plumbing: COGS gaps, channel attribution and blended margin blind spots. We return 3–5 findings by email. No paid commitment.

        [Margin leakage calculator](/tools/margin-leakage)
        [Request free margin audit](https://tally.so/r/jaYOaJ?utm_source=guides&utm_medium=referral&utm_campaign=margin-audit&source=ecommerce)
        [Score your estate](/governance/assess)
        [Browse ecommerce overlay](/governance/toolkit?overlay=ecommerce)
HTML: https://rodan.io/for/ecommerce