# Embedded analytics · Glossary
Analytics, such as charts, metrics and insights, built directly into an application or workflow rather than presented in a separate reporting tool.
[Glossary](/glossary) · Analytics engineering and analytics

# Embedded analytics

     Analytics, such as charts, metrics and insights, built directly into an application or workflow rather than presented in a separate reporting tool. It can serve internal users or be offered to customers as part of a digital product.

## Why it matters

     People act on information that appears where they already work. Embedding analytics in operational tools or customer portals raises usage and connects insight to action.

     When analytics are shown to customers, they become part of the product: they need security per tenant, performance at scale, careful metric definitions and the same release discipline as other features.

## In practice

     For example, a UK fleet-management software company might embed fuel-efficiency and utilisation dashboards into its customer portal, with each customer seeing only its own vehicles and benchmark ranges calculated from anonymised aggregates.

## Where Rodan fits

     Rodan builds analytics into products and platforms through [Digital Products and Platforms](https://rodan.io/what-we-build/digital-products-platforms) and [Analytics and Intelligence](https://rodan.io/what-we-build/analytics-intelligence).

## Related terms

- [Dashboard](/glossary/dashboard)

- [Reverse ETL](/glossary/reverse-etl)

- [API (application programming interface)](/glossary/api)

- [Role-based access control (RBAC)](/glossary/role-based-access-control)

- [Data product](/glossary#data-product)
HTML: https://rodan.io/glossary/embedded-analytics