# Commercial insights · Glossary
What commercial insights means in the Rodan Insights Framework: structured playback from data to decisions across Frame, Source, Options, Execute, Sole and Sustain.
[Glossary](/glossary)

# Commercial insights

     Structured playback from data to decisions: ranking what drives outcomes, cutting segments, costing actions and keeping insight live after the deck is filed.

## What it is

     In the Rodan Insights Framework™, commercial insight is not a dashboard or a one-off analysis. It is a repeatable run through seven stages (Frame, Source, Options, Execute, Sole, Sustain and the gateway diagnostic) using three lenses: customer, commercial and operational.

     The question it answers: **can we turn data into decisions the board would act on?**

## When to start

     Insights without [governance](/glossary/data-governance) is opinion with charts. Insights without [maturity](/glossary/data-maturity) is a deck you cannot reproduce next quarter. Most buyers start with the Insights Diagnostic to de-risk before a full run.

## Find your entry point

     [Run the engagement scoper](/frameworks/insights/scope) (~2 min) to see whether diagnostic, full run, research or embedded delivery fits your situation.

## Related terms

- [Data governance](/glossary/data-governance): trust and lawful use

- [Data maturity](/glossary/data-maturity): reach, join and analyse
HTML: https://rodan.io/glossary/insights