# Privacy Policy
Rodan Analytics Limited t/a Rodan (“Rodan ”, “we”, “us” or “our”) respects your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out here what personal 
Rodan Analytics Limited t/a Rodan (“Rodan ”, “we”, “us” or “our”) respects your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out here what personal information we collect, what we do with it and your choices and rights.
By using any of Rodan’s Websites, you confirm you have agreed to the Terms of Service and read and understood this Privacy Policy.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://rodan.io/ (the “Site”).
PERSONAL INFORMATION WE COLLECT
We collect Device Information using the following technologies:
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information (if applicable).
HOW DO WE USE YOUR PERSONAL INFORMATION?
We retain different types of personal information for varying periods, depending on the nature of the data and our legal and business obligations. Personal Information is retained for as long as necessary to fulfil the purpose for which it was collected, unless you request its deletion. Certain data, may be retained for compliance with legal obligations, dispute resolution, or enforcement of our agreements.
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Additionally, you can manage your preferences for targeted advertising by adjusting your browser settings or using opt-out mechanisms provided by specific platforms. You can opt out of Google’s ad personalisation here: https://adssettings.google.com, LinkedIn’s ad preferences here: https://www.linkedin.com/help/linkedin/answer/62931, and X’s personalised ads here: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads. You can also visit the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Please note that while some browsers offer a 'Do Not Track' (DNT) signal, there is no universally accepted standard for responding to such signals. As a result, our Site does not currently respond to DNT settings. However, you can manage your privacy preferences through browser settings and third-party opt-out tools, as outlined in the Behavioural Advertising section above.
If you are a resident of the UK, EU, or other jurisdictions with data protection laws, you have the right to access the personal information we hold about you and to request corrections, updates, or deletion. You may also have the right to restrict processing, object to certain types of data processing, or request a copy of your data in a structured, machine-readable format. To exercise these rights or raise a concern, please contact us using the details provided below. We will respond to requests in accordance with applicable data protection laws.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred to, processed, and stored outside of Europe, including in Canada and the United States. We take appropriate steps to ensure that any such transfers comply with applicable data protection laws and that your information remains protected under robust security measures and contractual safeguards.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. If we make significant changes, we will notify you by posting a prominent notice on our website or, where required by law, by contacting you directly. We encourage you to review this page periodically to stay informed about how we handle your personal information.
For any questions regarding this Privacy Policy or your personal data, you can contact us via:
Postal mail: Rodan Analytics Limited, 27 Old Gloucester Street, London, ENG, WC1N 3AX, United Kingdom
Alternatively, you may reach us through our website’s contact form at https://rodan.io/contact.