# Comparing trade and retail opportunity across European markets
Market evidence shaped for practical expansion decisions
Cross-market trade and retail intelligence for a European partnership.
Organisation: European trade and retail partnership
Sector: Trade and Retail
## Delivery areas
- [Analytics and Intelligence](/what-we-build/analytics-intelligence)
## Capabilities
- [Data and Analytics Engineering](/data-analytics-engineering)
## Challenge
A cross-border partnership needed a comparable view of retail behaviour, channel conditions and market opportunity across several European countries.
## What we did
We combined market and consumer sources, normalised the evidence across countries and built decision views around category, audience and channel.
## Outcomes
- Market comparisons use one consistent analytical frame
- Commercial teams can assess opportunity by audience and channel
- Research is reusable across expansion decisions