# Turning fan response into artist and touring intelligence
Large-scale audience analysis for artist decisions
Artist and audience intelligence based on more than one million comments for two global record labels.
Organisation: Two global record labels
Sector: Music and Entertainment
## Delivery areas
- [AI and Decision Systems](/what-we-build/ai-decision-systems)
- [Analytics and Intelligence](/what-we-build/analytics-intelligence)
## Capabilities
- [Applied AI Engineering](/applied-ai-engineering)
- [Data and Analytics Engineering](/data-analytics-engineering)
## Challenge
Two record labels needed a more rigorous way to compare fan response, identify momentum and support artist and touring decisions.
## What we did
We analysed over one million social comments across artist accounts, extracting audience emotion, recurring themes and differences by content and audience.
## Outcomes
- Over one million comments were analysed consistently
- Teams could compare artist response beyond headline engagement
- Audience evidence informed artist and touring conversations