# Giving commercial teams a clearer view of streaming audiences
Repeatable audience evidence for sales and partnership decisions
Audience intelligence for commercial teams at a global streaming platform.
Organisation: Global streaming platform
Sector: Streaming Media
## Delivery areas
- [Analytics and Intelligence](/what-we-build/analytics-intelligence)
## Capabilities
- [Data and Analytics Engineering](/data-analytics-engineering)
## Challenge
Commercial teams needed audience intelligence that could support specific buyer conversations rather than relying on generic viewership data.
## What we did
We built a repeatable analytical service that connects audience behaviour, preferences and advertiser fit, supporting daily use and focused pitch preparation across markets.
## Outcomes
- North American and UK teams use the intelligence in commercial workflows
- Pitch teams can explore buyer-relevant audience patterns
- Decision-makers share a consistent evidence base across markets