Roku
Media & Entertainment (TV & Film)
Closing a $1M per quarter ad deal with audience intelligence
Using data to maximise advertising revenue
Market
US, UK, Canada & Mexico
Engagement
Digital Media Audience Insights
Powered by
GWI
Challenge
The sales team needed audience intelligence that could hold its own in a room with major global brands. Generic viewership data was not enough.
What we did
Using VOX, powered by GWI, we automated the analysis of viewer behaviour and advertiser alignment across Roku's audience — surfacing high-value demographic patterns and enabling smarter, data-backed pitch conversations across North American and British sales teams.
Outcomes
Data tools now used daily by North American and British sales teams
Utilised in ad hoc pitch support to strengthen agency proposals
Enabled smarter buyer discussions using real audience preference data
Impact
Enabled the Roku sales team to close a $1M per quarter advertising deal with a leading global food and beverage brand by surfacing viewer engagement insights aligned to the client's target audience.
