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Rodan · Ecommerce & DTC

Sprawl, not one big system

Ecommerce holds more personal data per pound of revenue than almost any other sector, spread across 20+ SaaS vendors.

Storefront, payments, marketing pixels, analytics, fulfilment and AI agents each add lawful-basis, consent and transfer questions. The risk is sprawl, not a single ERP.

Five ecommerce-specific rules

  • Consent is an asset: track lawful basis per channel. A smaller clean list outperforms a large contaminated one.
  • Pixels are data sharing: Meta CAPI and Google Enhanced Conversions need privacy notice coverage and real consent gating.
  • Cross-border by default: US tools need valid transfer mechanisms logged per system.
  • Retention has a revenue dimension: stale records poison LTV, repeat rates and cohort maths.
  • Classify before you connect AI: an LLM with Shopify access inherits every customer record in it.

Free Shopify margin audit

Short data-quality check on margin plumbing: COGS gaps, channel attribution and blended margin blind spots. We return 3–5 findings by email. No paid commitment.

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