Sample Report Outlines
Rodan · Illustrative samples only · guides.rodan.io
Sample Report Outlines
Anonymised structures so you can see how findings are packaged. Not real client data. Not a substitute for a diagnostic.
Illustrative samples disclaimer
These outlines are illustrative. Company names, scores, £ figures and findings are fictional composites for format only. They are not advice, not a completed engagement, and not a promise of outcomes. A real diagnostic uses your systems and evidence.
1. Tech DD lite · sample structure
Fictional portco: “Northbridge Retail Holdings” · hold period year 2 · illustrative only.
- Engagement summary - scope, period, interviewees, systems in scope
- Overall band - e.g. Amber (mean 2.9 / 5) with one-paragraph narrative
- Scorecard (12 criteria) - table: criterion, score 1–5, evidence note, risk flag
- Material findings (ranked)
- Finding title · criterion link · evidence · commercial implication · owner suggestion
- Example (invented): “Board gross margin has three conflicting sources; IC papers use the CRM export.”
- Strengths worth preserving - short list so the report is balanced
- Remediation options - Light / Full paths with indicative effort bands (not formal quotes)
- Costed proposal append - Light £2k vs Full £3k packaging, recommended follow-on engagement class, sequencing
- 100-day plan sketch - owners, sequencing, dependencies
- Appendix - systems touched, document index, interview log
Interactive entry point: Tech DD Readiness Score. Discovery pack: question bank. Practice packaging: Tech DD Lite.
2. Margin audit · sample findings format
Fictional merchant: “Cedar & Co.” · Shopify + one marketplace · illustrative only.
Typical return: 3–5 findings by email. Each finding follows the same shape.
Finding card pattern
| Field | Example (invented) |
|---|---|
| Title | Missing COGS on 18% of SKUs inflates reported margin |
| Severity | Amber · material for contribution decisions |
| Signal | SKU export sample; blank cost field rate |
| Indicative impact | £4–7k / month uncertainty (band, not audit) |
| Why it matters | Ad and discount decisions use the wrong contribution |
| Next check | Reconcile top 50 SKUs by revenue to supplier costs |
Sample pack outline
- Scope and data used (what was and was not checked)
- Headline band from the leakage calculator (if run)
- Findings 1–N in the card format above
- What we did not verify (limits)
- Optional: fixed-fee diagnostic CTA if gaps justify it
Paid deep-dive + proposal append
- Blended margin by channel / cohort
- SKU contribution waterfall (top issues)
- Leakage map with £ ranges
- Proposal append - Quantsole / plumbing package, £1k light vs £2k full diagnostic packaging already delivered, recommended build fee band
Interactive entry point: Shopify Margin Leakage Calculator. Practice packaging: margin framework.
3. Maturity diagnostic · sample table of contents
Fictional client: “Helix Components Ltd” · mid-market manufacturer · illustrative only.
- Executive summary - band, weakest dimension, three costed paths in one page
- Method - interviews, systems reviewed, scoring scale
- Dimension scores
- Data quality
- Governance
- Infrastructure
- Analytics capability
- AI readiness
- Commercial alignment
- Pyramid placement - level 1–5 narrative with evidence
- Priority gaps - ranked with commercial consequence
- Three paths - Quick win / Medium / Transformation (effort and sequencing)
- 90-day plan - owners and checkpoints
- Appendix - score detail, systems map excerpt, glossary
Interactive entry points: Enterprise Data Maturity and AI Readiness Scorecard.
How to read these samples
- Use them to brief internal stakeholders on what “good packaging” looks like.
- Do not treat invented £ figures or scores as benchmarks for your business.
- For real work, evidence from your systems replaces every illustrative line.