UK gifting and ecommerce business
Ecommerce and Gifting
Understanding customers through occasions, not just transactions
Customer and occasion intelligence for more relevant decisions
Period
Since 2024
Scale / geography
Scaled UK ecommerce customer and order data
Work type
Client work
Status
Ongoing
Market
United Kingdom
Engagement
Customer analytics and applied AI
Delivery areas
Challenge
A gifting business needed to understand the people, relationships and occasions behind purchases so that merchandising and communication could become more relevant.
What we did
We connected customer, order and product data, developed occasion-based segments and applied AI to surface patterns that conventional transaction reporting missed.
Outcomes
Teams gained a shared view of customer and occasion behaviour
Segments support more relevant merchandising and communication
Repeatable analysis replaced one-off data requests