Two global record labels
Music and Entertainment
Turning fan response into artist and touring intelligence
Large-scale audience analysis for artist decisions
Period
2022
Scale / geography
Over one million comments across global artist audiences
Work type
Client work
Status
Completed
Market
Global
Engagement
Audience NLP and analytics
Challenge
Two record labels needed a more rigorous way to compare fan response, identify momentum and support artist and touring decisions.
What we did
We analysed over one million social comments across artist accounts, extracting audience emotion, recurring themes and differences by content and audience.
Outcomes
Over one million comments were analysed consistently
Teams could compare artist response beyond headline engagement
Audience evidence informed artist and touring conversations