Intelligence from the Field

Playbooks

practical guides

Curated resources

Playbooks

How to build a customer data strategy for an ecommerce brand

Customer data strategy for ecommerce brands: how to move from data accumulation to commercial activation. A practical framework for marketing and growth leaders.

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Playbooks

How to build internal AI capability without hiring a full data science team

Building internal AI capability doesn't require a full data science team. Here's how mid-market leaders can move fast without the hiring risk.

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Playbooks

How to evaluate your current data infrastructure before investing in AI

Evaluating your data infrastructure before investing in AI is essential. This guide helps senior leaders assess quality, architecture, governance and readiness before committing budget.

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Playbooks

How to run an AI pilot that actually makes it to production

AI pilots fail to reach production for organisational reasons, not technical ones. Here's how to scope, measure and govern pilots that actually deploy.

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Playbooks

AI governance for mid-market companies: a practical guide

AI governance for mid-market companies: a practical framework for senior leaders to inventory, classify and oversee AI systems before risk and regulation force the issue.

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Playbooks

How to build a business case for AI investment in a mid-market company

How to build an AI business case that survives board scrutiny - practical guidance for CFOs, COOs and senior leaders at mid-market firms.

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Playbooks

AI transformation playbook for PE-backed businesses

AI transformation playbook for PE-backed businesses - how operating partners can prioritise, structure and measure AI programmes that move EBITDA before exit.

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Playbooks

How to write an AI and data value creation plan for a board pack

AI and data value creation plan for a board pack - how PE operating partners should structure it with financial rigour and commercial credibility.

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Playbooks

How to identify AI value creation opportunities in the first 100 days

AI value creation in the first 100 days: a practical framework for PE operating partners to identify, score and prioritise high-impact opportunities post-acquisition.

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Playbooks

How to brief an AI consultancy: a guide for business leaders

How to brief an AI consultancy effectively - a practical guide for business leaders on scoping, data, success criteria and choosing the right firm.

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Playbooks

How to run an AI proof of concept that stakeholders will trust

AI proof of concept projects fail when success criteria aren't agreed upfront. Here's how to scope, run and conclude a PoC that earns stakeholder trust.

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Playbooks

How to get your data ready for AI in six practical steps

Data ready for AI? Six practical steps to assess quality, governance and pipeline readiness before committing budget to any AI initiative.

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Playbooks

How to structure an AI centre of excellence in your organisation

How to structure an AI centre of excellence that delivers commercial results - mandate, composition, operating model and governance for mid-market organisations.

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Playbooks

How to write an AI policy for your organisation

How to write an AI policy that actually governs behaviour - covering scope, data classification, oversight and accountability for business leaders.

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Playbooks

How to protect sensitive data when using AI tools

Protecting sensitive data when using AI tools requires governance, not just IT controls. Learn how to classify data, manage vendor risk and build controls that hold.

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Playbooks

How to evaluate an AI vendor: the questions every business should ask

Evaluating an AI vendor? Learn the questions that reveal real delivery capability, model quality and commercial risk - before you sign anything.

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