Giving commercial teams a clearer view of streaming audiences

Repeatable audience evidence for sales and partnership decisions

Period

Since 2022

Scale / geography

Global streaming audience and distributed commercial teams

Work type

Client work

Status

Ongoing

Market

Global, North America and United Kingdom

Engagement

Audience intelligence

Delivery areas

Analytics and Intelligence (primary)

Capabilities

Data and Analytics Engineering

Challenge

Commercial teams needed audience intelligence that could support specific buyer conversations rather than relying on generic viewership data.

What we did

We built a repeatable analytical service that connects audience behaviour, preferences and advertiser fit, supporting daily use and focused pitch preparation across markets.

Outcomes

North American and UK teams use the intelligence in commercial workflows
Pitch teams can explore buyer-relevant audience patterns
Decision-makers share a consistent evidence base across markets