Media & Entertainment
Giving commercial teams a clearer view of streaming audiences
- Period
- Since 2022
- Scale / geography
- Global streaming audience and distributed commercial teams
- Work type
- Client work
- Status
- Ongoing
Challenges
Commercial teams needed audience intelligence that could support specific buyer conversations rather than relying on generic viewership data.
Outcome
- North American and UK teams use the intelligence in commercial workflows
- Pitch teams can explore buyer-relevant audience patterns
- Decision-makers share a consistent evidence base across markets